One of the biggest aspects of trade shows is following up on all qualified leads in a timely manner and conducting a post show evaluation. This key area is where most trade show exhibitors fail for a couple of reasons. Your in box is full of emails, your voice mail is overflowing and you need …
MD&M Midwest set to launch in 2008 at Stephens Convention Center
Posted in Shows on the Move by tsnn on the September 20th, 2007 Canon Communications LLC, the leading producer of tradeshows and publications dedicated to the worldwide $220 billion medical device manufacturing market, is introducing a new show, Medical Design & Manufacturing (MD&M) Midwest, for medical manufacturers in the central United States. The move completes …
Unhappy is as Unhappy Does – Dealing With the Unhappy Client
If you are a salesperson, you have most likely encountered this – the phone call that comes in from an unhappy customer. Not only does it create extra work for you, but it cuts into your selling time. You can and should see this as a tremendous sales opportunity and a chance for you to …
Trade Show “Chotchkies”
Trade show giveaways and promotional products are a great way to help booth visitors and attendees remember you. Good use of giveaways can increase lead generation, as well as boost the number of relevant phone calls you receive after the show. Unfortunately, many companies miss the mark when it comes to the use of these …
Creating a Winning Booth
Your trade show exhibit is a unique marketing opportunity – the chance to make a first impression on prospective clients and convince them to visit the booth – and is a pivotal part of an effective, integrated marketing effort. But since the chance to grab a potential customer’s attention passes quickly for an exhibitor (three …
Shipping May Be Ripping You Off!
Shipping is one part going to trade shows you probably don’t think much about. But most exhibitors that ship freight make mistakes they’re not even aware of which could cost thousands of profit dollars every year. Are you one of those companies? You’ve heard the phrase, “Use the right tool for the right job.” You …
What the Heck Does Drayage Mean?
Drayage is probably the most expensive word an exhibitor never heard before getting an unexpected bill from show services. These fees pay only to move your crates and shipping boxes from the loading dock to your booth space at the exhibit hall, remove the empty crates before the show, store them during the show, return …
Mind Your Body Language
When staffing your exhibit space, keep in mind body language and what it may communicate to booth visitors. Your body language instantly sends a message, and speaks more loudly than any words. The following ideas are ways to ensure that your body language speaks positively: Good posture makes a strong impression because people notice it …
MD&M Midwest set to launch in 2008 at Stephens Convention
Posted in Shows on the Move by tsnn on the September 20th, 2007 Canon Communications LLC, the leading producer of tradeshows and publications dedicated to the worldwide $220 billion medical device manufacturing market, is introducing a new show, Medical Design & Manufacturing (MD&M) Midwest, for medical manufacturers in the central United States. The move completes …
