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for: ‘March, 2008’

New Trade Show Help Community Launched At TradeShowHelp.Org

TradeShowHelp.org was born from the idea that exhibitors in the past did not have a forum to ask tough trade show questions and needed a catalyst to communicate their challenges within the industry and get answers from their peers. Are you a new marketing manager for a company that exhibits at trade shows and you …

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Trade Show Branding – Getting Your Message Out

 Some advice on Branding Your Display There are two good reasons to participate in a trade show, says Michele Lando, a principal at Skilset Communications, Inc., and highly regarded speaker and author on brand-related subjects. The first is lead generation and the second is awareness. Whatever your reason for participating, your tactical marketing efforts, including …

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Trade Show Raided For Patent Infringements

Police Enforce IP Rights at CeBIT German officials raid 55 trade show exhibits accused of patent infringement Gary Tufel — Tradeshow Week, More than 180 German police, customs officials and prosecutors raided 55 exhibitors’ booths March 5 during CeBIT, the giant information technology trade show held March 4-9 in Hannover, Germany. Two more raids followed …

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