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for: ‘July, 2008’

Smart Trade Show Marketing Strategies

Participation in trades shows has seen a positive growth since 2002, continuation of exhibiting at trade shows has brought many questions to marketing managers, not only in the Chicago Trade Show Market, but Nationally and Internationally as well. Making your trade show exhibiting experience a success depends on  “SMART – Strategies” “S”ingle out your objectives …

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Company Branding – Is your exhibit ready?

Competition – the act of competing; rivalry for supremacy Is your exhibit ready to be a success story at the Upcoming Trade Shows in Chicago The market’s are fierce with competition throughout many industries,  getting your message across with a versatile and flexible branding strategy is necessary when you are a trade show exhibitor.  Branding …

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Follow up on Trade Show Leads

Small, Medium & Large Trade Show Exhibits are the marketing tools used to gain exposure at Trade Shows and Conventions.  Lead generation and networking are key reasons why companies choose to exhibit at trade shows and conventions. So why is it that companies fall short when it comes to follow up of Trade Show Leads? …

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Pre-Show Mailer Costs

Seven Ways To Slash Pre-Show Mailer Costs EXHIBITOR Staff – Kim Nyland Pre-show mailers can be a good way to draw attention to your exhibit. But they can also be a budget buster to produce. Here are seven ways to keep mailer production costs down. Mind the size limits. Keep the entire, unfolded mailer within …

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Trade Show Lighting

Light your exhibit with the new Graphic Tube Lighting, by Skyline featuring the Slotted Tube and Tube Ultra. Illuminated Shades with your branding and message offer a soft and subtle eye catching element to any trade show exhibit booth.  With a variety of shapes and size, up to 48′ tall, you can incorporate the Graphic …

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Exhibiting in Chicago Suburbs

Donald E. Stephens Convention Center is now neighbors with a entertainment mega-plex venue.  Within walking distance of the Convention Center is a 18 screen, luxury, themed movie and entertainment complex. “Our convention center is perhaps the only municipally-owned facility of its kind in the nation to return revenues without any subsidies,” said Rosemont Mayor Bradley …

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Preparing to exhibit at Weftec 2008

Weftec 2008 Trade Show- McCormick Place Chicago – October 18th-22nd With over 20,000 attendee’s and representatives in the Water & Wastewater Industry walking the trade show floor the six reasons to exhibit speak for themselves. Looking for display design ideas, the photo search tool can give you some ideas and give you a starting point …

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The Trade Show Attendee Game

As reported by Stephanie Corbin – 7/7/08 – Trade Show Week Keeping Them Coming Back Is the Name of the Attendee Game Show managers are trying new tricks to keep attendees coming to their shows. As part of the Society of Independent Show Organizers’ Travel Costs Survey, show managers listed different steps they are taking …

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Exhibiting Strategies For Leaner Times

Exhibiting Strategies For Leaner Times Trade shows have shown strong growth since 2002. The trade show and event industry has enjoyed positive growth, driven by strong corporate profits, convention center expansion, low airfares, healthy corporate travel budgets, the need for training and education, historically low interest rates, and the continued embrace of event marketing to …

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Trade Show TV Taking The Show Floor By Video

Trade Show News Television (www.tradeshownews.tv) provides news-style streaming video reports that promote exhibitor products long after the show has ended. New York: June, 2008-At a recent trade show for broadcast television equipment manufacturers, Matrox Video Products Group, a technology and market leader in the field of high and standard definition (HD and SD) digital video …

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