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6 Steps To Restarting Your Trade Show Program

Thanks to Mike Mike Thimmesch from Skyline Exhibits’ for this great information. It’s been two years since economic turmoil spooked your management and they shut down or pulled back your trade show program to conserve cash. But things are different now. The economy is looking up, shows are getting more attendees, and exhibitors are reporting increasing …

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New PictureScape from Tradetec Skyline

What makes PictureScape™ unique in the marketplace? The ability for designers to use angular custom shapes increases the creativity level, adding design flexibility and nearly unlimited configurations. This innovation is unique to Skyline and made possible with a variable angle connection, giving clients the ability to stand out in the crowd- even in a 10’ …

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Chicago secures solar energy conference for 2013

Written by Exhibit City News Chicago announced recently it secured Solar Power International, the largest business-to-business solar energy conference and expo in North America, for 2013 at McCormick Place. This marks a critical new piece of business. With more than 27,000 attendees, the show is expected to generate $38 million in estimated direct expenditures, signaling …

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TS², the Trade Show about Trade Shows will not be held in 2011 and is postponed until 2012.

In July of this year, TS², the Trade Show about Trade Shows, initiated a comprehensive review and study of all aspects regarding the show and the industry it serves. Subsequently, the TS² conference and exposition will not be held in 2011 and is postponed until 2012. According to National Trade Productions, Inc. (NTP), owner and …

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Double-Stuff Cookies, Not Your Trade Show Exhibit

Recently Nabisco made a good thing even better with double-stuffed Oreos cookies, which have twice the sweet, creamy filling of regular Oreos. Unfortunately, double-stuffing your trade show exhibit makes your booth less appetizing for attendees. Here’s why: the job of your exhibit is to get people’s attention and reinforce the brand, NOT tell your entire …

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4 Ways to Use Twitter at Your Next Trade Show

Do you know what do trade shows and Twitter have in common? Both allow you to make personal connections with potential clients while building their confidence in you and your brand. Neither one is an appropriate place for a hard sell routine, in fact, quite the opposite. They are “getting to know you” tools. And …

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How to Use Mobile Marketing On the Trade Show Floor

Mobile marketing gives exhibitors another way to engage with visitors on the show floor and drive traffic to your booth. Make your messaging concise yet compelling. Set yourself apart from your competition and share the benefits of attendees visiting your booth. Remember this is not a time for selling; this is a time to share …

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Ten Trade Show Exhibit Best Practices

Is now a good time to spend on a trade show exhibit? Regardless of the economic conditions or competitive landscape, there are many tactics your small business can use to ensure a winning trade show. Your About.com Guide for Small Business Information has assembled the 10 best trade show exhibit tactics: Ten Trade Show Exhibit …

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McCormick Place unveils phase II reforms

Written by Helen Holzer CHICAGO – McCormick Place officials unveiled Phase II reforms Oct. 21 for the convention center complex aimed at benefiting customers and keeping Chicago’s convention industry competitive. The reforms are designed to cut costs for customers and provide greater flexibility in doing business at America’s largest convention center. These are the latest …

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When Bigger isn’t Better: Understanding and Using Small portable Exhibits

Thanks to Chris Harmen There is a common misconception among exhibitors that only large trade show exhibits can be impressive to visitors. Although large displays may have an advantage simply because they are easier to find due to their larger size, small portable exhibits and banner stands can have just as strong an impact. The …

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