Thanks to Chris Harmen In the past, small businesses and individual proprietorships struggled to compete with larger corporations at conventions and other events. It was difficult to match the large purses of big companies, and smaller trade show booths ended up being outclassed. Although today’s conventions may still be hard if you’re stationed next to …
HIGH-IMPACT PRE-SHOW MARKETING: How to Identify and Attract
By Jefferson Davis, Competitive Edge Successful exhibitors know that the competition for the attendee’s limited time on the exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on …
The Sprint and the Marathon of Trade Show Lead Follow-Up
Congratulations! You’ve just finished your latest trade show and now have a big pile of leads. But there’s no time to rest – you still have two more races to win: The sprint to get your leads fulfilled in the minutes, hours, and days after the show, and The marathon to keep following up your …
Now Is The Most Important Time Of The Year For Your Trade Show Program
Most of the year you’re on autopilot: Send out the pre-show promo, ship the booth, arrange the staffers, do the show, process the leads. Then repeat. And repeat again. Now’s the time to turn off the autopilot and grab a hold of the wheel, while the 2010 fall trade show busy season is winding down, …
6 Things To Say When Your Boss Asks “Why Are We Spending So Much On Trade Shows?”
Thanks to Steve Hoffman out in Skyline Displays SC 1. We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who matter. At a trade show, all of our best prospects are in one place at one …
Rosemont adopts new McPier work rules
CHICAGO – The Donald E. Stephens Convention Center in Rosemont is adopting the same new legislation work rules that recently went into effect in Chicago. The new changes went into effect immediately. The McCormick Place rules were imposed by the Illinois State Legislature to stop conventions from leaving Chicago. Stevens Convention Center and Rosemont Exposition Services …
Launching A New Product And Utilizing Your Trade Show Display
An exciting event that can occur within your trade show display is the launch of a new product. Many businesses use the venue to spread the word about new products and services. A successful product launch takes a lot work and preparation. Only those that put in the hours behind the scenes find success while …
The Integration Of Social Media And Chicago Trade Show Booths
Many businesses are marketing through popular social media networks. Companies drive traffic to their profiles through their website, television advertisements and print media. While social media is certainly a useful tool, most businesses find trade show booths to be far more successful. Many believe it is the personal touch of visiting an exhibit that connects …
Chicago Trade Show Booths – Why Exhibit?
When deciding on where to direct the marketing budget, some companies will ask the question of what value your trade show booth provides to the business. There are numerous ways that businesses have found trade shows to be valuable. Not all effects of an event are seen directly through lead generation, as a result it …
