Most companies don’t have a multi-million dollar marketing fund to rely on or access to coveted television spots in order to tout the superiority of their products or services. The majority of companies have to focus on making the best of a limited budget while trying to reach the greatest number of prospective customers. It’s …
Packing Your Table Top Displays: Chicago Shipping Tips
Success at a trade show hinges on the quality of your printed materials and table top displays. Chicago convention professionals and trade show exhibit specialists all agree that transporting your pop up displays and other trade show exhibit elements can be tricky, but the right materials can put your mind at ease and protect your …
Trade Show Stands – Chicago Favorites For Growing Businesses
The best marketing tools for recruiting fairs and conferences can vary. In many cases, you have to consider your company’s marketing style and budget with what is practical for exhibit floors and convention centers. With a variety of materials and styles on the market, you’ll need to do some research before making a purchase. If …
Table Top Displays: Big Bang For A Tight Trade Show Budget
There are virtually endless choices for today’s trade show displays. Table top displays, truss style displays, panel displays, and pop-up exhibits all offer a variety of features, making it difficult to choose the right style for your company. For versatility, ease of use, and attractiveness, one of the most popular styles is table top displays. …
Chicago Trade Show Display Mistakes – Avoiding Common Errors
The right trade show display will help you develop leads while creating excitement about your company’s services or products. The wrong trade show display can damage your company’s reputation. Many new trade show exhibits in Chicago fall prey to mistakes that can be avoided if you do your homework. Don’t Skimp On Your Trade Show …
2011: Five Steps To Successful Trade Show Exhibits In The New Year
By Chris Harmen, The New Year is fast approaching, and the buzz of New York City’s ball drop will soon be felt again. If the company has not considered the marketing plan for 2011, then you are a few steps behind the competition. Building a strategy takes time and effort, but the results will make …
Here are a few things you can do to help insure timely delivery:
Double check the address you are shipping to. I know…this sounds basic, but this step can save you a lot of trouble if you happen to be guilty of transposing numbers or entering the wrong address. Also, the advance shipping address for the trade show may be different from the physical address of the show …
Business-to-Business Marketing at Trade Shows
Business-to-business (B2B) marketing can be extremely effective at trade shows. Surveys show that participating in trade shows is critical for increasing profits, making new business connections and creating successful partnerships. This article will discuss lead capture/CRM and automating your follow up. The main reason trade show participation can be so successful is the target audience. …
Is Your Trade Show Exhibit a Good Investment?
Many marketing executives can’t completely answer this question. They basically repeat what was done in previous years with slight variations in execution. Taking a moment to analyze your trade show goals and results can help you find new ways to acquire more customers and make your trade show investment really pay off. Trade shows are …
