There is a common misconception among exhibitors that only large trade show exhibits can be impressive to visitors. Although large displays may have an advantage simply because they are easier to find due to their larger size, small portable exhibits and banner stands can have just as strong an impact. The key is to understand the space you have and create the optimum presentation within that space.

When To Use Small Trade Show Exhibits

Limited display space is not the only reason why companies would choose a small display, although it is the most obvious reason. For the most part, however, companies rarely find themselves constrained by a space limitation at conventions. There are two common booth sizes: the eight-foot by eight-foot and the ten-foot by ten-foot. Most major conventions utilize these sizes, at least within their standard booth spaces. Some may offer an area specifically targeted at mobile or table top displays; however, any area on the event floor is generally going to conform to these standards.

Because of that standardization, most cases where a smaller booth would be preferable are not quite so obvious. These are situations where a larger booth could be used, but a smaller one (or series of smaller ones) can offer a sincere advantage.

Questions To Ask Before Sizing Portable Exhibits

If you are not facing an obvious size constraint, you’ll need to do a slightly more complex analysis to determine whether or not you should consider smaller units. The first question to consider is your budget. If you are trying to cut back on expenses, you might want to look at less costly options, meaning smaller trade show exhibits. Not every style will be inexpensive because it is small, but mobile displays are likely to be less expensive on the whole when compared with larger units of the same style.

If money is not an issue, then you should consider the overall presentation of your product. If you are launching or promoting multiple products, then having many smaller displays can be a major advantage. Instead of trying to unite one larger booth to present a comprehensive picture of your stock, you can simply have small sections that individually promote one of the products. Combine them, and you have a strong display that looks good.

Tailor Everything, From Banner Stands To Booths, To Your Unique Situation

There are many other unique situations where a multitude of smaller units might be beneficial. It is impossible to make a comprehensive list here, but just considering the matter carefully when you set out to design new trade show exhibits should be enough. If you find yourself thinking about the impact of a single smaller display, or considering including banner stands around a sparse display, you should go with your instincts and investigate what a smaller display could do for you.

Myriad Banner Stands from Skyline offer you all of the above, you can join 3 units together to create an inline exhibit for your events.

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Pop up exhibits are easily transportable, easy to set up and can be customized for specific shows, adding specific messages for your targeted audience.  Being lightweight, pop up exhibits will save on shipping costs.

The Mirage pop-up has a durable, self locking frame that will not kink or bend giving your pop up a longer life span.

Banner Stands are also a great alternative for smaller shows and trade fairs, even as add on to your current exhibit.  Branding a new product or service in combination with your overall marketing message can be easily accomplished with versatile, interchangeable banner stands.  Multiple units can create an attractive and unique message within an existing display, and can become a focal point for your products.

Trade Show Tables, Workstations and Kiosk’s can add the extra storage space for literature and promotional items and can be used as stand alone solutions as well as for training sessions and presentations within your larger trade show display.

Trade Show Display Rentals are available in any combination of exhibiting components and products, for more information, contact your Chicago Trade Show Display Professionals.

With big bold graphics on both sides, you can broadcast your message from all angles.

The Duet Banner Stand is available in 34 and 48 inch units and are easy to set up, whether your using banner stands within your trade show display or are using them in kiosks, a two sided message can be seen and viewed easily in open areas.

Perhaps you are launching two new products, what a better way to broadcast your message, a single panel graphic with dual messages.

Halogen Lighting – 50 Watt
Fixture attaches to the top of the panel and highlights your graphic.
Available in single or double lights.

Poles support graphic panel and are designed for easy installation.

Vibrant and durable Skyline graphics. Panels are printed UV process on opaque vinyl to eliminate image bleed-through.

Graphic panel retracts into the base during storage. The base also contains a Graphic Exchange System which allows you to easily change your graphics on-site.

Support feet provide stability and
simply swivel open during use,
then back again

Creating a clear and precise message with individual banner stands or multiple banner stands will allow you to reach audiences throughout your industry. When you are planning your marketing message for your Trade Show Display Graphics, think “Chicago Trade Show Displays” with a graphic that stands out and becomes familiar to your audience, your Brand Awareness begins to be seeded in the minds of your prospective clients.

The main objective to a trade show display is to get your company and products noticed, keeping the solutions you have to offer in front of your audience by creating a simple message that displays your company name can help you accomplish your objectives.

With a large variety of product offerings and trade show success stories it’s never been easier to find that right Trade Show Display, right here in Chicago.

There are many challenges of exhibit design and with a qualified Skyline Chicago Trade Show Display Dealer you will be able to create your brand awareness and marketing message with a lightweight, versatile and easy to use trade show display solution.

With a new to the world design aesthetic, a soft sided shipping case and a large number of merchandising accessories.  The Myriad Banner Stand offers new features:

Shelving to support product
Graphic clips that supports quick change able board mount graphics
Flip of the switch Graphic exchange
Soft sided shipping case – no need for a separate hard shipping case

Read more about the unique features of the versatile and see it in action Myriad Banner Stand Setup.  Quick and ease of use for either a stand alone banner stand solution or a full fledged back-wall for any trade show display and exhibit.

“Myriad Banner Stand offers the greatest flexibility of any banner stand on the market.  With its multitude of available accessories, easy setup, shippable soft-sided bag, and vibrant graphics options customers are sure to like what Myriad has to offer”