Think About Tone Before You Start Designing Your Trade Show Stand In Chicago

It is absolutely crucial that you have a detailed plan for your tone before you begin designing a single trade show stand. Chicago companies often neglect to do this, leading to problems with their trade show exhibits in Chicago later on. The mood is created by subtle (and occasionally not so subtle) tweaks in a variety of areas. Individually, they may not do much for the Chicago trade show exhibits, but when combined they create an overall impressions that would be impossible if they were absent. Unless you think ahead and create a plan that you can follow, it will be difficult to create these small tweaks with success. For example, if you want to have a new, exciting tone, you may need new materials and sleek designs. If you don’t plan ahead and identify what message you want to present, you may miss out on crucial design elements that could be contributing to your tone.

Model Your Message On The Feeling And Tone Of Your Company

The best trade show exhibits in Chicago tend to share one common factor: they align perfectly with the messaging and tone within the company. It’s never wise to make your stand lighthearted or funny when your corporate culture emphasizes serious work. Likewise, a formal booth won’t attract the right visitors for a fun, youthful company. In addition, you need to think about what visitors are expecting from your tone. Many companies are recognized for certain attributes, and the wise designer will always reflect those characteristics in a trade show stand. Chicago companies without a widely known corporate reputation need to be aware that as they define the mood at their trade show exhibits in Chicago, they are also defining their own persona by association. People expect your trade show stand in Chicago to be similar to your company; they also assume your company will be like your trade show stand. Use this assumption to your advantage.

A Good Tone Isn’t Too Specific

Unlike your marketing message, the tone you set for your Chicago trade show exhibits should not be highly specific. No display will evoke the same response from all attendees, but you want to be recognized for what you company represents. You can hope that most people will respond by feeling like your product is new and exciting. To do this you need to be sure that your stand is well built with years of innovation behind it. You can’t get this result by simply by tweaking small parts of your trade show stand in Chicago.

Good tones focus more on evoking a feeling from your visitors. The feeling should be described in one word, perhaps two. If it’s a sentence, you’ve come up with something too long that will need to be shortened in order to be effective. Consider these questions: what do you want visitors to feel when they walk into your trade show exhibits? Chicago booths can range from exciting (when a new product is being promoted) to reliable (when overcoming a recent production problem). Is your company fun loving? Quirky? Serious and experienced professionals ready to serve? All of the above? A good trade show stand in Chicago will communicate all of these different factors and more.

Once Your Tone Is Set, Start Designing Your Chicago Trade Show Exhibits

After you know what you want visitors to feel, you’re ready to start making that reality. It will always be impossible to achieve the perfect tone. There are many variables that you cannot control, including an unexpectedly varied crowd. However, if you take your time and design your trade show exhibits in Chicago from the ground up, you can expect as much success as possible in communicating your mood to visitors and reaping the rewards.

Protect Your Trade Show Booth In Chicago From Extreme Temperature Shifts

The temperature in Chicago is known for rapidly changing. From scorching hot to freezing cold and back again, these quick temperature fluctuations can wreak havoc on trade show displays in Chicago. Designs like pop up displays have intricate mechanisms that must fit together for the unit to work. As they heat and cool down, the mechanisms expand and contract, weakening the mechanisms. This typically isn’t a problem with a gradual temperature change, but rapid changes can cause the structure to become brittle and possibly break. If you’re storing your trade show booth in Chicago, it’s a good idea to store your display in a climate-controlled environment.

Don’t Just Waterproof Chicago Trade Show Stands – Weatherproof Them

Damage from water and rain is often the first thing people think of when they think of weather damage. Rain is a concern, but most people are surprised that they might need to worry about keeping their trade show displays in Chicago safe while they’re inside.

Protecting against rain during transportation or against a leaky roof is as easy as buying a simple protective case. Large trade show displays in Chicago can be disassembled and stored in watertight plastic cases, while smaller elements like banners can be rolled up and placed into a protective, tube with a waterproof seal. As long as you ensure your trade show exhibit elements are enclosed, you won’t have to worry about water damage.

Using Custom Carriers To Protect Your Trade Show Booth In Chicago

A custom trade show booth in Chicago needs a custom carrier. The last thing you want to do is put your custom booth into a box or carrier that’s not specifically designed to protect it. Custom carriers are specially designed with plenty of padding to keep all the parts from moving and bumping into each other during transportation. The insulation will also add an additional level of protection against the weather.

Take care to follow these tips if you transport your own trade show exhibits in Chicago. If you’re using a professional shipping company, ask how they can ensure that your trade show booth will reach its final destination in one piece and undamaged. It shouldn’t cost much to ensure that your trade show displays in Chicago are well-protected from water, extreme temperature and more. All it takes is a little advanced planning and you’ll be able to almost guarantee a safe trade show booth in Chicago, or anywhere across the country.

Creating Fun Chicago Trade Show Displays

Today’s booths are interactive, interesting and so much more than they were in years past. By incorporating some fun and not taking the design process too seriously, you can represent your company in a positive manner. Many companies are worried about projecting a stiff, corporate image, but people want to do business with a company with personality. Of course, it’s a good idea to tailor your company’s message to the situation. For instance, if you’re presenting to a group of formal executives, limit, but don’t eliminate the elements of fun.

Do Trade Show Booths In Chicago Really Need To Be Fun?

Do you remember the last trade show you went to? Do any booths stick out in your mind? Probably not! You probably remember oceans of trade show booths in Chicago. After a few hours they probably all blended together.

Instead of becoming one in the crowd, give visitors to your trade show exhibits in Chicago something to remember. Use activities and games that reinforce your company’s message to stay fresh in visitor’s minds. Games don’t have to be complicated or involved to work. Something as simple as a game to help determine how your product fills a client’s need helps them remember you, but it also gets your product into their hands.

Show, Don’t Tell

Why is it important to get your products into visitors’ hands at your trade show exhibits in Chicago? Many people find that just watching someone else handle a product or work a computer program is an ineffective way to learn. If they’re able to explore and handle something themselves, they’ll enjoy and remember the experience.

Giving visitors a fun game to play can also help foot traffic roll into your Chicago trade show displays. Word travels fast at these conventions and a fun and exciting booth will have visitors flocking to see what your booth has to offer. To take advantage of this foot traffic, make sure your prize or giveaway ties in directly with your company’s identity. Ideally, this can be a gift certificate for your products or services, or even a free product.

Adding fun into your Chicago trade show displays means that your visitors will have a more memorable experience. Visitors will come by with greater frequency, increasing leads and eventually sales. It’s all made possible by adding in a little fun.

Chicago announced recently it secured Solar Power International, the largest business-to-business solar energy conference and expo in North America, for 2013 at McCormick Place.

This marks a critical new piece of business. With more than 27,000 attendees, the show is expected to generate $38 million in estimated direct expenditures, signaling another milestone for the city’s reformed convention industry.

“Thanks to the many positive changes in our visitor industry, we are not only maintaining current business, but we are attracting new business to Chicago and Illinois,” said Tim Roby, president and CEO of the Chicago Convention and Tourism Bureau. “In addition to bringing millions in revenues and showcasing our great city to visitors all over the world, this show bolsters Chicago’s growing solar industry.”

SPI is North America’s largest solar event, drawing people from all over the globe who represent all segments of the solar value chain, including manufacturers, integrators and installers, large and small customers, architects and builders, and policymakers.

According to National Trade Productions, Inc. (NTP), owner and producer of TS², it has become apparent that both exhibitors and attendees are looking for new and innovative solutions to bring the community together.

“As TS² evolves over the next year, we will continue to serve the tradeshow industry with the same dedication TS² has exemplified over the past 37 years,” said Christopher Harar, TS² show director. “This is a new beginning for TS² and its supporters.”

The Trade Show Exhibitors Association (TSEA) has held its annual meeting in conjunction with TS2 since its purchase in 2004 by NTP. Specific dates for TSEA’s annual meeting will be announced in January 2011.

The McCormick Place rules were imposed by the Illinois State Legislature to stop conventions from leaving Chicago.

Stevens Convention Center and Rosemont Exposition Services notified customers that show services are now available at the same reduced hourly labor rates at in the “McPier Legislation.”

Chicago Trade Show Displays Result Analysis Forces Follow Through

An important aspect of analyzing results means that the business must follow through on the leads that were generated from the Chicago trade show exhibits. The majority of leads that are generated from an event are never followed up on by most businesses. This means that there are numerous potential clients that are never contacted. A company that is committed to putting together a quality analysis of the results must also commit to following up on all leads to ensure the accuracy. Otherwise the business is throwing away potential clients and value from Chicago trade show exhibits. Once follow up is complete the business will be able to determine accurate conversion rates and cost per conversion numbers.

Requires Definition Prior To Chicago Trade Show Booths

An extremely beneficial aspect of proper results analysis is that the criteria should be developed before the event. This means that the staff will know going in what they are trying to accomplish. Providing focus for the staff will reduce unneeded aspects of Chicago trade show exhibits that do not promote the end goal. Additionally the staff will be able to direct conversations in order to achieve the results for which a company is looking. It is important to develop qualification standards to filter potential clients that will truly benefit from the products and services that were at Chicago trade shows

Accountability For Chicago Trade Show Exhibits

There are several ways that measuring results will provide accountability for booth staff at Chicago trade show exhibits. First, prior to the event staff are informed of what will be expected of them. This will help them to hold themselves accountable for what is expected. During the event, a team can hold meetings each night reviewing the objectives, discussing the success so far, and ways to improve the next day. Then following Chicago trade show exhibits, businesses can make decisions as to which booth staff is proving to be the most effective at the event. From there, they can request improvement, learn what things successful staff members are doing and make staff cuts if necessary for future Chicago trade show exhibits.

Hiring Experience Chicago Trade Show Exhibits Professionals Will Improve Results

Ultimately, hiring experienced professionals to assist with Chicago trade show displays will improve results. Tradetec Skyline has been assisting businesses with the various aspects of their Chicago trade show booths for years. Their team is qualified to make recommendations that will help businesses make better decisions when it comes to Chicago trade show exhibits. To learn more about the products and services available from Tradetec Skyline visit their website at www.ttskyline.com or call 630-629-9317.

Click To Open – MPEA Notice to Contractors (06-25-2010)

Which Events Will Prospective Clients Be Attending?

A great way to find out what Chicago trade shows will be the most valuable for a business is to ask both current and prospective clients what events they plan to attend. If they are planning to attend the event the chances are quite likely that others that would be interested in your products and services will be attending those as well. This will assist any business with making a more informed decision as to which Chicago trade show displays could be of value

Ask Employees About Chicago Trade Show Events

Another important resource that businesses have available to them is their employees. Often they have participated in Chicago trade show displays before; either for that company or for another. They can provide highly valuable exhibitor insight into tradeshows to help businesses make a better decision. They would be aware of the type of attendees that show up to events and the past success from their perspective. While this information can be highly valuable, it is important for a business to remember that this information can be subjective based upon the employees experience as well. The idea is to get multiple perspectives in order to obtain a clearer picture about each event.

Chicago Trade Show Exhibits Target Audience

A great way for a company to define what trade shows in which to participate is to define the audience and objectives they are trying to reach. Some of the trade shows in Chicago will be more conducive for meeting the goals of a company than others. This cannot be determined until the audience and goals have been defined. Once this is complete the business will need to do research on each event in order to identify what objectives it will be able to address. If an event does not meet the audience or objectives it can be cut from the list of possibilities.

Tradetec Skyline Can Identify Cost Of Trade Show Displays

Advice from a professional that has worked with multiple companies and their Chicago trade show displays is some of the most valuable information that a business can obtain. They are aware of the success that an event has had in the past and can make recommendations on the best strategies to take at Chicago trade show booths to make them successful. Tradetec Skyline has years of experience assisting businesses with Chicago trade show displays. To learn more about the products and services available from Tradetec Skyline visit their website at www.ttskyline.com or contact 630-629-9317.

Both island exhibits have been installed by our team in 1-day, with the finishing touches being planned for tomorrow.

IFT runs from July 17th through the 21st!