Thanks to Chris Harmen There is a common misconception among exhibitors that only large trade show exhibits can be impressive to visitors. Although large displays may have an advantage simply because they are easier to find due to their larger size, small portable exhibits and banner stands can have just as strong an impact. The …
HIGH-IMPACT PRE-SHOW MARKETING: How to Identify and Attract
By Jefferson Davis, Competitive Edge Successful exhibitors know that the competition for the attendee’s limited time on the exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on …
The Sprint and the Marathon of Trade Show Lead Follow-Up
Congratulations! You’ve just finished your latest trade show and now have a big pile of leads. But there’s no time to rest – you still have two more races to win: The sprint to get your leads fulfilled in the minutes, hours, and days after the show, and The marathon to keep following up your …
Now Is The Most Important Time Of The Year For Your Trade Show Program
Most of the year you’re on autopilot: Send out the pre-show promo, ship the booth, arrange the staffers, do the show, process the leads. Then repeat. And repeat again. Now’s the time to turn off the autopilot and grab a hold of the wheel, while the 2010 fall trade show busy season is winding down, …
Launching A New Product And Utilizing Your Trade Show Display
An exciting event that can occur within your trade show display is the launch of a new product. Many businesses use the venue to spread the word about new products and services. A successful product launch takes a lot work and preparation. Only those that put in the hours behind the scenes find success while …
IFT Annual Trade Show
One of our team from Tradetec Skyline is is on the floor at McCormick place for setup at the IFT Trade Show, the show floor isn’t the only thing that is hot right now, check out these exhibits going in today. Both island exhibits have been installed by our team in 1-day, with the finishing …
Measuring The Value Of Your Trade Show Marketing
Measuring the Value of Trade Show Marketing Wouldn’t it be nice to if at your next big budget meeting you could whip out a few charts to clearly demonstrate the valuable impact of your company’s trade show marketing strategies? Actually, it’s quite possible and many trade show managers are already doing so. Planning Is Key …
