Participation in trades shows has seen a positive growth since 2002, continuation of exhibiting at trade shows has brought many questions to marketing managers, not only in the Chicago Trade Show Market, but Nationally and Internationally as well. Making your trade show exhibiting experience a success depends on “SMART – Strategies” “S”ingle out your objectives …
Follow up on Trade Show Leads
Small, Medium & Large Trade Show Exhibits are the marketing tools used to gain exposure at Trade Shows and Conventions. Lead generation and networking are key reasons why companies choose to exhibit at trade shows and conventions. So why is it that companies fall short when it comes to follow up of Trade Show Leads? …
Pre-Show Mailer Costs
Seven Ways To Slash Pre-Show Mailer Costs EXHIBITOR Staff – Kim Nyland Pre-show mailers can be a good way to draw attention to your exhibit. But they can also be a budget buster to produce. Here are seven ways to keep mailer production costs down. Mind the size limits. Keep the entire, unfolded mailer within …
The Trade Show Attendee Game
As reported by Stephanie Corbin – 7/7/08 – Trade Show Week Keeping Them Coming Back Is the Name of the Attendee Game Show managers are trying new tricks to keep attendees coming to their shows. As part of the Society of Independent Show Organizers’ Travel Costs Survey, show managers listed different steps they are taking …
Exhibiting Strategies For Leaner Times
Exhibiting Strategies For Leaner Times Trade shows have shown strong growth since 2002. The trade show and event industry has enjoyed positive growth, driven by strong corporate profits, convention center expansion, low airfares, healthy corporate travel budgets, the need for training and education, historically low interest rates, and the continued embrace of event marketing to …
7 Time-Saving Ideas for Trade Show Exhibiting
7 Time-Saving Ideas We get started with two contributions that revolve around the notion of reducing the time and confusion around setting up the exhibit. The first one deals with communication between setup groups. Many times one person or group packs for the show, while another person or group is on-site. Prepare a content listing …
Find Trade Shows Online
Industry events, conferences and trade show finder tools can be easily researched by making a few contacts and using a number of web sites that provide extensive listings and resources for exhibitors. The web represents a wealth of information for finding events and a number of sites provide extensive trade show databases with targeted search …
27 Exhibiting Do's and Don'ts
27 Exhibiting Do’s and Don’ts 1. Do: Research a show carefully before you decide to exhibit. Does this show attract a large number of people from your target audience? Tradeshow participation takes a lot of time, energy and resources. You don’t want to spend them on folks who are unlikely ever to do business with …
Trade Show Gear Check List
Trade Show Gear Check List Do you have what you need for your next trade show or event? You can never be too prepared. Here’s a list to checks against when you are exhibiting at a trade show or event. Oh, yes, remember that first one. Don’t forget your exhibit. That happens. Essential Trade show …
Consolidation Is The Key To Saving on Material Handling Costs
What is Material Handling? Material handling includes the unloading of your exhibit materials, storing them at the advance warehouse and delivering to the booth space, the handling of empty containers to and from storage, and removing of material from you booth for reloading onto outbound carriers when the show closes. It should not be confused …
