Shipping is one part going to trade shows you probably don’t think much about. But most exhibitors that ship freight make mistakes they’re not even aware of which could cost thousands of profit dollars every year. Are you one of those companies? You’ve heard the phrase, “Use the right tool for the right job.” You …
Mind Your Body Language
When staffing your exhibit space, keep in mind body language and what it may communicate to booth visitors. Your body language instantly sends a message, and speaks more loudly than any words. The following ideas are ways to ensure that your body language speaks positively: Good posture makes a strong impression because people notice it …
Trade Show Justification – To Exhibit or not to Exhibit?
Trade show participation should be viewed as a key marketing strategy. The following statistics indicate the marketing power of trade shows. · The cost of a face-to-face contact with a qualified prospect at an exposition is $142. The cost of a face-to-face sales call at a prospect’s office is $259. · Roughly 54% of …
Why Rent Instead of Purchasing?
Here are some reasons to look at when choosing the Rental Option over the Purchasing option: * Huge inventory allows you to rent almost any exhibit we sell * Wide variety of exhibit choices available, from small pop-up and panel systems up to larger structural exhibit systems, plus elements such as hanging signs, tables, conference …
When Size Matters
For some companies, trade show exhibiting includes a few shows per year, usually on a smaller scale and, is for the most part, industry specific. This type of company is usually exhibiting with the same 10″x10″ Mirage Display or Bannerstands, and usually that will cover their exhibiting bases for the year. With the exception of …
