The Tradetec Companies » Tradeshow News

Solutions for Trade Show Managers

admin — Tue, 23 Dec 2008 19:21:13 +0000

Trying to develop new business but unsure if you want to continue to exhibit at trade shows?

Exhibit halls are still packed and bring together buyers and sellers in an environment where you companies are looking for solutions. Helping them, helps you.

Tradetec – Skyline Chicago is not only your source for Trade Show Displays & Exhibits, we are a solution provider and a partner for your trade show management success.

With the addition of Manage My Trade Shows we will help familiarize your trade show managers and coordinators with a powerful online trade show software so that they will be able to report, schedule, follow up and refine your trade show program.

Having recently read that 80% of trade show attendee’s never receive a follow up call after the trade show has ended. The major reason for exhibiting is to reach potential buyers, where do your leads go? If those 80% are not being contacted by your competition, it’s time to put in place a lead follow up program. With online event management software, you can easily determine your marketing RO I and cost per lead.

Having the ability to print reports and analyze your companies strongest trade show performances will give you the ability to focus on your overall marketing goals and shed light on where your company may not be as efficient or cost effective when it comes to your trade show marketing.

Three Tradeshow Benefits to Embrace Rising Gas Prices

admin — Sun, 14 Sep 2008 06:44:18 +0000

Three Tradeshow Benefits to Embrace Rising Gas Prices

By Susan Friedmann on Jun 12, 2008

It’s no surprise that oil price are rising through the roof, bringing the cost of gasoline and aviation fuel along for the ride. This morning’s newspapers report that $7 a gallon gasoline might be on the horizon – a staggering number that has dire implications for almost every industry, from travel to agriculture, biotech to capital equipment.

What, you may be wondering, does this have to do with tradeshows?

Let’s not mince words. This situation creates a double-whammy for exhibitors. Not only will it cost more money to transport you, your team, and your exhibit to and from the show, but there will be fewer attendees at the show.

Some organizations, considering this, might make the decision to forgo the show. Higher costs, fewer attendees — it seems like an easy decision to make.

Easy, but wrong. Here’s the top three reasons this is NOT the time to skip the show:

1. Less Competition

There’s no doubt about it: some companies ARE going to skip the show. There will be fewer exhibitors, which means your exhibit will be more visible by default. Savvy exhibitors will have a plan to capitalize on this opportunity.

2. More Time

The less exhibitors attendees have to see, the more time they have to spend with each exhibitor who is there. This gives you a great window to begin or reinforce that relationship. Having a few extra minutes can make all the difference in the world.

3. Better Prospects

With the costs of attending the show rising, weaker prospects — the group that comes to kick tires, take up your time, collect premium items and never buy anything — are less likely to attend. A greater percentage of show attendees will be focused on doing business.

Find Trade Shows Online

admin — Mon, 02 Jun 2008 01:33:07 +0000

Industry events, conferences and trade show finder tools can be easily researched by making a few contacts and using a number of web sites that provide extensive listings and resources for exhibitors.

The web represents a wealth of information for finding events and a number of sites provide extensive trade show databases with targeted search capability. These web-based resources offer industry events calendars, trade show listings, and directories that can be searched alphabetically or based on industry category, state, city, country, or by months and years. The following sites provide event locater tools for sourcing shows, trade fairs and other related events for exhibitors:

Find Trade Shows Online

MD&M Midwest set to launch in 2008 at Stephens Convention

admin — Fri, 02 Nov 2007 16:11:04 +0000

Posted in
Shows on the Move by tsnn on the September 20th, 2007

Canon Communications LLC, the leading producer of tradeshows and publications dedicated to the worldwide $220 billion medical device manufacturing market, is introducing a new show, Medical Design & Manufacturing (MD&M) Midwest, for medical manufacturers in the central United States. The move completes the U.S. medical event landscape for Canon which for more than two decades has produced major Medical Design & Manufacturing (MD&M) tradeshows on the west and east coasts and a regional exhibition serving the Twin Cities medical market in Minneapolis.

MD&M Midwest will co-locate with Canon’s five-show lineup of 2,000 exhibitors at the Donald E. Stephens Convention Center in Rosemont (Chicago), Illinois in the late-September timeframe. The show joins Assembly Technology Expo, Electronics Assembly Show, Plastics USA/PLASTEC Midwest, National Manufacturing Week, and Quality Expo, when it debuts September 23-25, 2008. MD&M Midwest is expected to showcase 300 exhibiting companies and attract 4,000 medical design and manufacturing professionals. The show’s exposition will be accompanied by a concurrently running technical conference.

“MD&M Midwest is a logical extension of the very successful MD&M franchise and business model. Positioning tradeshows in the geographic center of their served markets has predictably resulted in growing events and rewarding experiences for both attendees and exhibitors,” said Charles G. McCurdy, Chairman and CEO of Canon. “In addition, aligning MD&M Midwest with five other related shows creates the sort of front to back end design and manufacturing event that has become a hallmark of Canon around the country.”