The Chicago Auto Show comes to Chicago each February and this year is no exception. People from around the Chicago land area come to McCormick Place to see, touch and feel the new and exciting cars that will be released to the public.

The Chicago Auto Show & Pepsi have created a unique marketing campaign for the upcoming event. This could be called tangible marketing, getting people involved is a way to keep them interested. Companies use Trade Show Displays in this manner all the time, creating an inviting experience for attendee’s, creating a layout where equipment, product and services can be tested and seen.

CHICAGO, Oct. 27 /PRNewswire/ — In a consumer promotion gear heads will love, the Chicago Auto Show has teamed up with Pepsi to give a $5 discount for weekday tickets to the nation’s biggest automotive exposition. More than 20 million cans of Pepsi will be stocked into greater Chicagoland, and selected Indiana and Wisconsin retailers bearing a promotional “coupon” entitling the bearer to enter the show on weekdays only with a $5 discount off the full admission price. “This is huge for auto show fans,” said Chicago Auto Show Chairman Mark Scarpelli. “Not only will they get a nice discount ticket for the show, but they’ll also get to enjoy a Pepsi — and you’ve got to love that!”

The promotion is quite simple, according to the show’s general manager, Jerry Cizek of the Chicago Automobile Trade Association, producer of the show. “Just bring a Pepsi can with the Chicago Auto Show ‘promotion coupon’ printed on it to McCormick Place and head for the ticket redemption booth,” said Cizek. “Each marked can is good for one discount ticket on our weekdays. Our ticket takers will exchange the can — which will be recycled — and give the bearer a ticket for half off the regular $10 admission price.”

The specially marked cans of Pepsi are valid for discounted show admission Feb. 13 and Feb. 16-20 only. Customers can find them in Pepsi retailers in the Upper Midwest Division of PepsiAmericas, that includes Chicagoland, plus Aurora, Elk Grove and Kankakee, Ill.; Munster, Ind.; and Milwaukee, Beloit, Oshkosh, Kenosha and Beaver Dam, Wisc. The 2009 Chicago Auto Show will open to the public Feb. 13-22, 2009 daily at McCormick Place. Show hours are 10 a.m. to 10 p.m. Feb. 13-21; and 10 a.m. to 8 p.m. on Feb. 22. More than 1,000 new production, concept and specialtyvehicles will be on display.