Tradeshow Week has written four White Papers for Skyline outlining the Exhibit Design Trends in Your Industry

White Papers

Manufacturing & Industrial Exhibiting Trends
Information Technology Exhibiting Trends
Medical & Healthcare Exhibiting Trends
Professional & Business Services Exhibiting Trends

With interesting information pertaining to the exhibit design trends emerging in each of the industry, several trends are distinctive to the specific industry, and yet some trends are seen across the board for all four.

A few examples of what is changing in each industry -

Manufacturing & Industrial

Looking for larger exhibit space, with a greater use of video and focusing on conference rooms and meeting space. With more concern over shipping of exhibit properties, this industry is focusing on lightweight and portable exhibits to defray cost of shipping, drayage and I&D costs.

Information Technology

This is a cutting edge industry, and their exhibit design has to be exceptional, allowing for flexibility and easy change out of graphics to adjust to virtually any new product launch. audience.

Theater style demo area’s are being added more often for impact, and client contact is on the minds of many exhibitors.

Medical & Healthcare

This industry has skyrocketed as technology has increased the possibilities, being able to capture the attention of decision makers is one of the primary focuses for exhibit design.

Targeting a message and branding product for multiple shows, exhibits are being designed to adapt to various booth sizes.  Bright colors and clear text with fewer words are designed to call attention to specialized products in the booth or to announce who an exhibitors specialized clientele includes.

Professional & Business Services

Exhibitors in professional and business services are concentrating on ways  to showcase their firms services and products to potential clients. Gearing up with more handouts and they are looking to portray their unique message to clients with face to face interaction.

Flexible exhibit design also provides marketers with the opportunity to switch out graphics and update their companys message from show to show.

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