CEIR has found that 79% of leads generated at shows are not followed up on, is that not astounding?  Why is it that exhibitors choose to exhibit at trade shows if that amount of leads are not followed through?

Having a follow through plan for your events is key to making that event a success.  Business cards and electronic scanners make information gathering easier than it’s ever been before.  Many attendees still opt to hand out business cards.  Why not capitalize on this as an exhibitor, knowing that your competitors are apparently not following up either?

Lead tracking and lead follow up are essential when it comes to a successful trade show and therefore successful lead tracking – all begins with a good plan and can be much easier to maintain with online event management.    It’s critical to have a follow-up plan laid out before each show, to direct at-show and immediately following the trade show.

Even if you took care during the show to qualify leads as “A” leads (hot – ready to buy), “B” leads (expresses a future buying interest) and “C” leads (poor prospects, like students or spouses), a little post-show re qualification could be well worth your while.  Tracking is easy with online trade show management, we have a team of experts on board that can walk you through the setup and help answer your questions when it comes to trade show program.