Exhibitor Magazine’s National Trade Show Survey Finds PDN PhotoPlus Expo Among Highest Rated for Exhibitor RO
Survey Says PDN PhotoPlus Expo Attendees Ranked #1 in Timely Purchases Following Trade Show
PhotoPlus Expo 2009
NEW YORK, N.Y.–(BUSINESS WIRE)–Exhibitor Magazine, a recognized leader in trade show and event management education, announced the results of its annual trade show trends and found that once again PDN PhotoPlus International Conference + Expo was among the highest ranked for exhibitor ROI, attendee purchasing power, and most likely to make timely purchases following the trade show. The survey was conducted by Exhibit Surveys Inc., a market research firm, who polled attendees from more than 60 U.S.-based trade shows before publishing its findings.
The survey found that an astounding 89% of those attending PhotoPlus Expo in 2008 planned to make a purchase within 12 months of the trade show. The average for all trade shows surveyed was 52%, by comparison.
In addition, the survey determined that 94% of all PhotoPlus Expo attendees had “net buying influence” or the ability to recommend or make final purchasing decisions. The survey average among all trade shows was 81%. Together, these responses place PhotoPlus Expo in the overall top percentile of trade shows with attendees most likely to act upon their purchase impulses.
“We are very excited with the results from this national survey and that PPE consistently ranks very high year after year. It also reinforces our belief that companies that exhibit at PhotoPlus Expo will experience a significant and quick return on investment,” commented Jeff McQuilkin, Group Show Director for The Nielsen Company which owns the PDN PhotoPlus Expo show. “In these economic times it’s especially important for exhibitors to know that PPE is attracting an audience that has the ability to make purchasing decisions and proactively pursues them in a timely manner. We certainly expect to attract the same influential audience to this year’s show in October,” McQuilkin concluded.
To review the complete survey, please visit http://www.exhibitoronline.com/exhibitormagazine/apr09/trade-show-trends-exhibit-survey-results-costs-net-total.asp.