Many marketing executives can’t completely answer this question. They basically repeat what was done in previous years with slight variations in execution. Taking a moment to analyze your trade show goals and results can help you find new ways to acquire more customers and make your trade show investment really pay off. Trade shows are …
The National Restaurant Trade Show – Preparing your Exhibit
This is a trade show you don’t want to miss if you are in the restaurant industry, if you are planning on being an exhibitor and are unsure of how to go about preparing your exhibit & design for a fresh new look, a local Chicago Exhibit house is offering a free exhibit rental program. …
Shipping May Be Ripping You Off!
Shipping is one part going to trade shows you probably don’t think much about. But most exhibitors that ship freight make mistakes they’re not even aware of which could cost thousands of profit dollars every year. Are you one of those companies? You’ve heard the phrase, “Use the right tool for the right job.” You …
