The question is being asked over & over these days if it’s worth investing in trade shows?

The answer is simple – Yes.

I don’t answer yes just because I am writing for Chicago Trade Show Displays and we sell exhibits.  I have been reading and investigating the trends on trade shows for the past several years.

Trade shows are your stage for:

Building Brand Awareness
Increasing your database of leads
Producing  visibility for products and services

So, the value in trade shows lies within your planning strategies:

Define your marketing objectives and Establish a trade show budget.  Keeping track of your trade show marketing is essential in success.  Online event management software can help keep all your details in one location and will give you comprehensive reporting to track all your trade show details.

The Why’s:

I have read many articles recently on the fact that trade show attendance is down, and many companies are pulling out of trade shows that have been long time exhibitors.

That may be true, but if you look at the facts, some of the largest, well know names are the one’s that have decided to stop exhibiting.  Companies that are presently in the spotlight and have a very strong product recognition and are firmly standing within their market segments. A little more understandable that they may be readjusting their marketing dollars into something else right now.  Trust me, they will be back on the trade show floor.

Companies are also sending more key players to trade shows, what does that mean? It means your product & services will be in front of the decision makers and the people that are looking for the solutions that your products and services have to offer.   Putting your company in front of them now is crucial, they will be more focused on what they need to solve their problems.

Grabbing onto opportunities and marketing through the recession can be vital to your business plan.  Tradetec Skyline believes firmly that marketing is vital to a businesses success and has recently released their Free Trade Show Rental Program to give exhibitors the opportunity to continue their trade show marketing.