Congratulations! You’ve just finished your latest trade show and now have a big pile of leads. But there’s no time to rest – you still have two more races to win: The sprint to get your leads fulfilled in the minutes, hours, and days after the show, and The marathon to keep following up your …
Lead Generation at Trade Shows
CEIR has found that 79% of leads generated at shows are not followed up on, is that not astounding? Why is it that exhibitors choose to exhibit at trade shows if that amount of leads are not followed through? Having a follow through plan for your events is key to making that event a success. …
Follow up on Trade Show Leads
Small, Medium & Large Trade Show Exhibits are the marketing tools used to gain exposure at Trade Shows and Conventions. Lead generation and networking are key reasons why companies choose to exhibit at trade shows and conventions. So why is it that companies fall short when it comes to follow up of Trade Show Leads? …
