Having a follow through plan for your events is key to making that event a success.  Business cards and electronic scanners make information gathering easier than it’s ever been before.  Many attendees still opt to hand out business cards.  Why not capitalize on this as an exhibitor, knowing that your competitors are apparently not following up either?

Lead tracking and lead follow up are essential when it comes to a successful trade show and therefore successful lead tracking – all begins with a good plan and can be much easier to maintain with online event management.    It’s critical to have a follow-up plan laid out before each show, to direct at-show and immediately following the trade show.

Even if you took care during the show to qualify leads as “A” leads (hot – ready to buy), “B” leads (expresses a future buying interest) and “C” leads (poor prospects, like students or spouses), a little post-show re qualification could be well worth your while.  Tracking is easy with online trade show management, we have a team of experts on board that can walk you through the setup and help answer your questions when it comes to trade show program.

Lack of Follow Up……

Don’t let your marketing plan fall short when it comes to follow up of trade show leads.  Appealing to trade show audiences and interacting with the trade show attendees is how the doors open for your lead generation.  Competition on the trade show floor has increased and trade show attendees have become more focused when they hit the exhibit hall.

Getting to know your prospects and the concerns they have within the market place will help in your follow up process.  Creating a set of basic questions to put in front of your prospects can help you gain the knowledge of their needs, allowing for a better follow up system after the trade show ends.

Plan for follow up and create a time line before the show even begins, prepare a few hand written thank you notes at the end of the day with a personalized message to your prospects, covering a few pointers on how your product and services can best benefit them.  Many attendee’s will be overwhelmed by the amount of email in their inbox up on the return from the trade show, your personalized note can grab their attention and keep your companies message in front of them, it’s a tangible item, your message and your brand – right there in front of them.

The longer you allow your leads to sit in the follow up cracks, the more likely your competition is to sweep them out.