Don’t ship every single piece of literature in your arsenal, by limiting your selection, it gives you the opportunity to suggest an after the trade show meeting to get the customer all the qualified information they need.  Giving your company the opportunity to get in front of them, as a qualified lead.

Giveaways are always a hot item for attendees, seeking out the latest gadget.  Make the attendee’s work for your high end giveaways, with a pre-show marketing campaign, you can invite them to receive your tchotcke, this gives your booth staff the opportunity to meet and discuss how your company can be a solution provider for their needs.

If you attend several shows a year, have your giveaways shipped from show to show, this will reduce your shipping costs drastically.

Attend installation of your booth to monitor the labor hours. If set up takes place on Sunday, Request to do some of the set up on Saturday to reduce the amount of double time. Most of the time this option is available.

Resist “add-ons” and have one decision maker that is responsible for the budget. If additional items are requested it must go through the responsible decision maker and be noted that it is not in the budget.