Don’t Skimp On Your Trade Show Display; Chicago Trade Show Exhibits Are Competitive

It’s tempting to stick with the smallest possible trade show display when you’re just starting out. It’s a common error that can mean your Chicago trade show exhibit is overlooked entirely. Be sure you invest enough of your marketing budget in a booth or display that won’t get lost in the crowd. If you have a small exhibit, you may be assigned a space on the floor that is undesirable, where foot traffic is minimal and the opportunity for interaction with conference attendees will be reduced. Take a look at other Chicago trade show exhibits that relate to your industry. What is the typical size for a display? Take your cue from them and choose a comparable sized trade show display. Chicago shows are competitive, and you don’t want to look like a small fish in a big pond.

Don’t Go Over The Top With Your Display

You don’t want the smallest trade show exhibit, but going overboard in the opposite direction is also a surprisingly common mistake. Oversized exhibits can be too large for some trade show display guidelines, rendering them unusable. Keep the size of the venues in mind when ordering a Chicago trade show exhibit – you don’t want to super size yourself out of a space.

You can also avoid buyer’s remorse if you don’t blow your entire budget on your first exhibit. You don’t have to buy a complete trade show display; Chicago manufacturers understand the importance of going slowly. Work your way up so that you have the chance to learn what does and doesn’t work for you. If you’ve put all your funds into an oversized display that can’t be modified, you won’t be able to make valuable changes.

Don’t Clutter Your Message

Trade show exhibits are competing with each other for the attention of visitors, and many people will walk away if your Chicago trade show exhibit is exhausting to look at. Most people won’t stop if they can’t get a summary of what you have to offer in as little as four seconds. Be sure your trade show display conveys a brief, clear message that will intrigue people walking past your booth and encourage them to linger.

Don’t Man Your Chicago Trade Show Display With Inexperienced Staff

Don’t send your newest employees to trade shows and expect them to wow potential clients with their knowledge and experience. Either train them properly for conferences and events or send someone with more experience. They will need to be able to answer difficult questions and establish interesting dialogues. Asking “Do you have any questions?” isn’t enough.

Don’t Forget To Organize

Setting up and stocking your trade show display is only the beginning. Don’t forget to periodically scan and evaluate your trade show display. Chicago trade show experts know the importance of keeping your booth properly stocked with brochures, promotional gifts, and any other items you are using to connect with visitors.

Neatness counts as well. Keep brochures neatly stacked or corralled in an appropriate holder and periodically wipe down any areas that have become smudged or sticky. Give the employees staffing your Chicago trade show exhibit the opportunity to take a few minutes to freshen up throughout the day.

An inviting, organized trade show display is crucial to the success of your company’s presence at any event. If you avoid common mistakes with your trade show display, Chicago conference visitors will remember your exhibit, and your company, positively.

Mirage® pop-up trade show displays give you an classic curved look and big, seamless graphics. Mirage is easy to set up, ship, and transport.

The most durable pop-up frames available. Period.

The Mirage family of frames are the most durable in the industry. If impacted, they bounce back back without damage — unlike any other pop-up trade show booth. All Mirage frames share the same graphics, panels and accessories and all frames and channels have a lifetime warranty.

www.youtube.com/watch?v=p_Iq18oEjE0

Mirage Classic: Fiberglass composite frame with manual connectors Mirage Advantage: Fiberglass composite self-locking frame Mirage Plus: Carbon composite self-locking frame Is Mirage’s composite frame more durable than aluminum?

Advertising Speciality Institute will be coming to McCormick place on July 21st, 2009.  Have you gotten all your exhibit materials in order? Advertising your business and getting noticed with some new products from Chicago Trade Show Displays you can showcase your products and create the image you are be looking for.

Focusing on your advertising plan for trade shows and creating your message through graphics and multi-media just got easier with Skyline’s Trade Show Projection System, with the ability to create in house presentations for specific audiences, you can make a splash at ASI this summer.

Pop up exhibits are easily transportable, easy to set up and can be customized for specific shows, adding specific messages for your targeted audience.  Being lightweight, pop up exhibits will save on shipping costs.

The Mirage pop-up has a durable, self locking frame that will not kink or bend giving your pop up a longer life span.

Banner Stands are also a great alternative for smaller shows and trade fairs, even as add on to your current exhibit.  Branding a new product or service in combination with your overall marketing message can be easily accomplished with versatile, interchangeable banner stands.  Multiple units can create an attractive and unique message within an existing display, and can become a focal point for your products.

Trade Show Tables, Workstations and Kiosk’s can add the extra storage space for literature and promotional items and can be used as stand alone solutions as well as for training sessions and presentations within your larger trade show display.

Trade Show Display Rentals are available in any combination of exhibiting components and products, for more information, contact your Chicago Trade Show Display Professionals.

This year’s Natural Products Expo East , held October 15-18 at the Boston Convention & Exhibition Center, drew more than 26,000 industry attendees and featured more than 2,100 trade show exhibits. The show’s healthy attendance echoes the continued strength of natural and organic products.

New Hope Natural Media’s, a division of Penton Media, Inc., mission to educate and inform consumers about healthier, more sustainable product choices that will enhance lifestyle and reduce the environmental footprint.

Natural Products West Expo will be held in the spring of 2009 at the Anaheim Convention Center.  March 5-8 with over 50,000 attendee’s on hand and 3,000 trade show displays & exhibits.

Preparing your Trade Show Display for the upcoming Natural Products West Expo can be handled by your local Chicago Trade Show Display Dealer with services that include:

Exhibit & Graphic Design
Graphic Production
Trade Show Project Management
Trade Show Display & Exhibit Storage

Training and on going customer support for your upcoming events, whether you are exhibiting at Trade Shows in Chicago, Las Vegas, Anaheim or Orlando, your local Chicago Skyline Dealer – Tradetec Skyline Chicago is able to assist you before, during and after your trade show ends.

Custom Modular Trade Show Displays are a lightweight and cost effective solution for local companies that will be exhibiting at Natural Products West Expo,

Skyline products ship in much less space than traditional custom exhibits, helping to save energy and reduce greenhouse gas emissions during the life of the exhibit.

Some examples:

• For CES 2005, a custom house reportedly shipped approximately 718 square feet of exhibits per truck. For the same show, Skyline shipped 4,600 square feet of exhibits per truck. That’s 6.4 custom house trucks for every one Skyline truck!
• Dedicated Micros told us recently that their 40′x40′ Skyline rental exhibit had 10,000 pounds less drayage then their previous custom exhibit at the ASIS 2006 show.
• Rotometrics’ old traditional custom booth packed into 27 crates and filled an entire semi-trailer. Their new 40 x 60 Skyline exhibit shipped to Label Expo 2006 in only 7 crates.

Lightweight exhibits require fewer materials, helping lower operating costs and environmental impact

This trade show display sample is 12′ in height and shows the integration of Skyline’s Slotted Tube, Steel Tube and Engage laminate panels, as well as the Engage extrusions.   Loop & Zipper pocket opaque and sheer trade show fabric graphics, 3D letters, self contained light box and ribbon lighting.

For larger trade show displays, Tradetec Skyline Chicago can incorporate the Engage panels to create unique meeting spaces & conference rooms.   Giving your trade show display a sleek and sturdy look that is lightweight and versatile.

Customizing your trade show display to fit your objectives and brand presentation, a variety of  Skyline accessories are available and can be tailored to fit your specific needs, showcasing products and interactive demonstrations to providing workspace and storage.

NAMM is restricting non-industry visitors under the age of 16. Artists and Employees under 16 will continue to be granted access to the NAMM Show floor.

The annual NAMM show, scheduled Jan. 15-18 at the Anaheim Convention Center, will have a 586,000 net square foot show floor, 1,500 exhibiting companies and 88,000 attendees, according to NAMM officials. In 2008, the show, also held in Anaheim, had the same size trade show floor, hosted 1,560 exhibiting companies and had 88,128 total attendees.

With Tradetec Skyline Chicago’s and our Blue Ribbon Trade Show Service & Event Program, we monitor your trade show display for any minor repairs needed.  With a vast inventory of Skyline Displays, if your trade show display needs to be refurbished, we have a team of professional exhibit designers, and can create a trade show exhibit that will achieve the look of a leader, give unique brand and will grab the attention of your targeted audience.

Having your trade show display tuned up and inspected before and after your trade shows, can save time and money when it comes to exhibiting at multiple trade shows.

Some of the rules & regulations to keep in mind for your trade show display & exhibit booth staff are clearly lined out by the Technical Exhibit Committee

Exhibitors may not sponsor any educational or marketing activities to RSNA meeting professional registrants other than ones that have been specifically authorized by RSNA (such as an approved Non-RSNA Satellite Symposia event)

Your trade show exhibit badge may not be defaced, such as inserting stick on cards, or applying stick-on novelty items.

Do not leave your trade show display unattended

If equipment has energy beams that might be potentially hazardous, such energy beams must be deactivated, or made non-operative before your trade show booth installation.

If video is used within your trade show booth to demonstrate equipment by simultaneously using a live model and a video tape, a sign must be posted, clearly visible, signifying this simulation.

Make sure your the Audiovisual devices that are in your trade show display are not too loud. (80 dps or lower).

Refreshments may not be used so as to attract attendees into your trade show display or as a promotion, but liquid refreshments are allowed with prior approval.

If you are looking for more information on the trade show rules & regulations, contact your local Chicago Trade Show Display & Exhibit House for more information and exhibiting assistance.

RSNA is sponsoring a series of tours and events while you are attending the Chicago Area Trade Show, for more information visit rsna2008.rsna.org to find out more details.

From start to finish of your custom modular trade show display, including, design, graphics, custom fabrication, set-up/dismantle services, supervision on the trade show floor and transportation. Creating a unique solution for defined results that will give you impact & presence. You can create a 10 x 10 trade show display and than enhance it with components, to create a 10 x 20 trade show display for a larger trade show, also being able to interchange pieces you are able to use sections from an island exhibit to fit into smaller booth spaces. Shipping, drayage, exhibit set-up, storage and refurbishing custom modular displays are easier and less expensive than custom exhibits of the past.

Custom Modular Trade Show Displays can be a valuable solution when you are looking for an effective marketing strategy for upcoming trade shows. With a vast variety of inventory and modular components, we can offer a custom modular trade show display that will define your companies brand and bring in results. Another option to consider is Custom Modular Exhibit Rental which can help eliminate your long term commitment of a costly exhibit purchase. Custom rental exhibits will give you a comfort zone of knowing your exhibit will never be out dated.

If your marketing strategy does what it is supposed to do and your business continues to grow, your custom rental exhibit can easily grow with your needs. Each trade show that a company attends can need a different element, rental exhibits are not as expensive as a purchased exhibit, and there fore it allows you to expand your exhibit size as well as a more characteristic rental exhibit.

When you use a custom modular trade show exhibit from Tradetec Skyline Chicago you have the benefit of using the same modular display year after year, or renting a variety of different components to spice up your modular display.

With an aluminum frame, this is a light weight solution for your trade show display and exhibiting needs, a single piece fabric graphic and aluminum feet for added stability.

The fabric graphic is wrinkle resistant stretch knit, and comes attached to the frame providing a taut fitting mural and stays attached for packing and shipping.  Available with or without end panels, flame retardant, and is an interchangeable  trade show display solution.

Packaging options include either a soft carrying bag or a hard shipping case, that can turn into a portable and function trade show table.

In addition to the TradeWinds Fabric Pop Up Display we have added a  new literature rack to give a stylish and streamlined look to your trade show display.

Simple set-up, this 6 tiered literature rack, 3 positions on each side holding up to 600 sheets of literature.  It comes in Silver or Black and easily coordinates with other TradeWinds and Skyline products.

This trade show display has many advantages for exhibitors looking for ease of use as well as a bold statement:

Lightweight
Quick 5 Minute Set Up
Seamless Graphic Mural
Wrinkle Free Graphics
One Shipping Case
Clip on Lights
Case Table

Product Available September 30th, 2008
Portable & Reliable Trade Show Solutions from Tradetec Skyline – you local Chicago Skyline Dealer.