Thanks to Steve Hoffman out in Skyline Displays SC 1. We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who matter. At a trade show, all of our best prospects are in one place at one …
Supercomm Trade Show comes to Chicago
Supercomm Comes to Chicago Tradeshow Week, 9/9/2008 5:30:00 PM Telecommunications Industry Assn. and USTelcom will replace the struggling NXTcomm, last held in June at the Las Vegas Convention Center, with the newly named Supercomm, the original name of the show before the two associations split and then reunited. The newly branded show will be held …
Trade Show Justification – To Exhibit or not to Exhibit?
Trade show participation should be viewed as a key marketing strategy. The following statistics indicate the marketing power of trade shows. · The cost of a face-to-face contact with a qualified prospect at an exposition is $142. The cost of a face-to-face sales call at a prospect’s office is $259. · Roughly 54% of …
