Recently I walked the floors of McCormick Place in Chicago during a trade show, I was still amazed at the amount of exhibitors that do not partake in the lead retrieval systems. There have been studies done and the number of trade show attendee’s that are not contacted by exhibitors post trade show are astounding. …
Trade Show Leads – Make Them Count
Make Your Show Leads Matter Here are some tips for managing the leads that you and your staff work so hard to collect. First, we hear from a reader who has a suggestion for capturing more complete information on the visitors to your exhibit. Have your staff fill out the lead generation card …
Post Trade Show Evaluation & Follow-up
One of the biggest aspects of trade shows is following up on all qualified leads in a timely manner and conducting a post show evaluation. This key area is where most trade show exhibitors fail for a couple of reasons. Your in box is full of emails, your voice mail is overflowing and you need …
