Harnessing the value of trade show management & marketing has become an increasingly tougher task for trade show managers and coordinators. Their budgets have been cut; members of their marketing teams have been laid off. Now even more they need a successful solution for their event and asset management, the program is not finished when …
NAA Turns Two Trade Shows into One
NAA Turns Two Shows Into One — Tradeshow Week, 8/18/2008 10:51:00 AM The Newspaper Assn. of America will restructure its NEXPO and the Marketing Conference tradeshows. After a massive drop in NEXPO’s square footage, exhibitors and attendance between 2007 and 2008, the two shows will be combined into one and renamed NAA mediaXchange. The show …
