Thanks to Mike Thimmesch for this article. Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your …
Trade show booth the Internet vs. Consultative
Trade show booth: Internet vs. Consultative As a small business owner specializing in trade show booths and events I have had to answer the question that has become quite common over the last few years. “Why is there significant price difference between your pop-up display and the one I just found on the Internet? The …
Measuring The Value Of Your Trade Show Marketing
Measuring the Value of Trade Show Marketing Wouldn’t it be nice to if at your next big budget meeting you could whip out a few charts to clearly demonstrate the valuable impact of your company’s trade show marketing strategies? Actually, it’s quite possible and many trade show managers are already doing so. Planning Is Key …
Improving Your Trade Show Marketing
Thanks to Mike Timmesch for the following: Want to improve your trade show marketing? Put it to the test. In direct mail you can test the list, the format, and the offer. In print ads, you can test the headline, the ad size, and the placement. In internet advertising you test the pay per click …
Tradetec Offers Free Lunch & Learn
(I-Newswire) February 10, 2010 – According to Ken Buckman, CEO of Tradetec Skyline “This power lunch & learn is different from other educational Trade Show Seminars we’ve offered over the years.” Buckman leads the seminar and adds, “We’ve taken 60 of the best practices from Skyline’s 100,000+ customers and put them into a Lunch & …
Reasons to Continue Exhibiting
Why do people exhibit at tradeshows? Why Should you spend the money? How does my company benefit from exhibiting? These are questions that are being asked in marketing departments all over the country, whether your company is large or small. Trade shows are face to face meetings with potential clients without the cold calling. This …
Chicago Trade Show Seminars
No matter if your an exhibitor attending a Chicago Trade Show, Las Vegas Trade Show or a trade show at Javits Center, we all need fresh marketing ideas. If we can walk away from a seminar with one good idea, that is a plus. From post show follow up to trade show selection, finding better ways …
Trade Show Marketing in a Recession
Attendance down 9% from 2008 meeting but 82% of exhibitors report generating new business at show CHICAGO, March 11 /PRNewswire-USNewswire/ — The Midwinter Meeting, the Chicago Dental Society’s annual dental conference and tradeshow, consistently ranks amongst the country’s top conventions, even earning the distinction as one of the top four medical tradeshows in the U.S. …
Private Label – PLMA and Exhibit Design
As retailers increasingly leverage celebrity endorsements and licensing to promote their store brands, the Private Label Manufacturers Association’s (PLMA) 2008 Chicago trade show — running Nov. 16-18 at Chicago’s Rosemont Exhibition Center – will present a special pavilion of companies that offer opportunities for private label licensing partnerships. Beyond the Licensing Pavilion, the PLMA show …
Free Exhibit Booth Program
FREE EXHIBIT BOOTH – One time offer with limited quantities available, reserve your rental exhibit now for your upcoming trade shows. Tradetec Skyline in Chicago, realizes there is a great potential to reach high quality attendees at trade shows, increasing your lead generation by exhibiting is one of the major reasons that companies should continue …
