By Jefferson Davis, Competitive Edge Successful exhibitors know that the competition for the attendee’s limited time on the exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on …
Now Is The Most Important Time Of The Year For Your Trade Show Program
Most of the year you’re on autopilot: Send out the pre-show promo, ship the booth, arrange the staffers, do the show, process the leads. Then repeat. And repeat again. Now’s the time to turn off the autopilot and grab a hold of the wheel, while the 2010 fall trade show busy season is winding down, …
Why Analyzing Results From Chicago Trade Shows Benefits Your Business
Performing a proper analysis of Chicago trade shows will help a business put together a case for exhibiting the next year. Understanding the results will allow a company to make a better business decision; however, there are many other benefits from putting together a measurement for results from Chicago trade shows. Some of the benefits …
Post Trade Show Evaluation & Follow-up
One of the biggest aspects of trade shows is following up on all qualified leads in a timely manner and conducting a post show evaluation. This key area is where most trade show exhibitors fail for a couple of reasons. Your in box is full of emails, your voice mail is overflowing and you need …
