Keeping with the ‘green’ theme, the AHR EXPO will produce much of its promotional materials in digital format and make them available online, thus eliminating thousands of sheets of paper. Hosting the 2009 AHR EXPO at Chicago’s McCormick Place also reflects the Show’s ‘green’ commitment. McCormick Place utilizes many recycled and environmentally friendly products. These …
Exhibit Planning
Trade Shows are an investment and exhibit planning can be a key to your trade show success. A few simple tips to creating a successful trade show program can help with your investment and the outcome of your exhibiting experience: 1. Why are you exhibiting ? 2. Who will your target audience be at this …
The National Restaurant Trade Show – Preparing your Exhibit
This is a trade show you don’t want to miss if you are in the restaurant industry, if you are planning on being an exhibitor and are unsure of how to go about preparing your exhibit & design for a fresh new look, a local Chicago Exhibit house is offering a free exhibit rental program. …
Communicating your message
Creating confidence with your customers is a sturdy foundation for any company. There are some great tips over at Customer Service Carnival – when I was thinking about customer service in terms of Exhibit Design it made me think of how prospective customers view exhibitors. I was thinking about the communication of your message in …
Follow up on Trade Show Leads
Small, Medium & Large Trade Show Exhibits are the marketing tools used to gain exposure at Trade Shows and Conventions. Lead generation and networking are key reasons why companies choose to exhibit at trade shows and conventions. So why is it that companies fall short when it comes to follow up of Trade Show Leads? …
Preparing to exhibit at Weftec 2008
Weftec 2008 Trade Show- McCormick Place Chicago – October 18th-22nd With over 20,000 attendee’s and representatives in the Water & Wastewater Industry walking the trade show floor the six reasons to exhibit speak for themselves. Looking for display design ideas, the photo search tool can give you some ideas and give you a starting point …
The Trade Show Attendee Game
As reported by Stephanie Corbin – 7/7/08 – Trade Show Week Keeping Them Coming Back Is the Name of the Attendee Game Show managers are trying new tricks to keep attendees coming to their shows. As part of the Society of Independent Show Organizers’ Travel Costs Survey, show managers listed different steps they are taking …
Shipping May Be Ripping You Off!
Shipping is one part going to trade shows you probably don’t think much about. But most exhibitors that ship freight make mistakes they’re not even aware of which could cost thousands of profit dollars every year. Are you one of those companies? You’ve heard the phrase, “Use the right tool for the right job.” You …
Trade Show Justification – To Exhibit or not to Exhibit?
Trade show participation should be viewed as a key marketing strategy. The following statistics indicate the marketing power of trade shows. · The cost of a face-to-face contact with a qualified prospect at an exposition is $142. The cost of a face-to-face sales call at a prospect’s office is $259. · Roughly 54% of …
