To  help you target your customers, the show floor is divided into three segments:

• Golf Course Solutions
• Clubhouse Solutions
• Range and Outdoor Facility Solutions

Tradetec Skyline has an entire new catalog of Exhibit Rental Solutions and get you tee’d up for the event.  From table tops, inline’s or islands, we can offer you and attractive choices.

Tradetec Skyline Rental Option's

The question is being asked over & over these days if it’s worth investing in trade shows?

The answer is simple – Yes.

I don’t answer yes just because I am writing for Chicago Trade Show Displays and we sell exhibits.  I have been reading and investigating the trends on trade shows for the past several years.

Trade shows are your stage for:

Building Brand Awareness
Increasing your database of leads
Producing  visibility for products and services

So, the value in trade shows lies within your planning strategies:

Define your marketing objectives and Establish a trade show budget.  Keeping track of your trade show marketing is essential in success.  Online event management software can help keep all your details in one location and will give you comprehensive reporting to track all your trade show details.

The Why’s:

I have read many articles recently on the fact that trade show attendance is down, and many companies are pulling out of trade shows that have been long time exhibitors.

That may be true, but if you look at the facts, some of the largest, well know names are the one’s that have decided to stop exhibiting.  Companies that are presently in the spotlight and have a very strong product recognition and are firmly standing within their market segments. A little more understandable that they may be readjusting their marketing dollars into something else right now.  Trust me, they will be back on the trade show floor.

Companies are also sending more key players to trade shows, what does that mean? It means your product & services will be in front of the decision makers and the people that are looking for the solutions that your products and services have to offer.   Putting your company in front of them now is crucial, they will be more focused on what they need to solve their problems.

Grabbing onto opportunities and marketing through the recession can be vital to your business plan.  Tradetec Skyline believes firmly that marketing is vital to a businesses success and has recently released their Free Trade Show Rental Program to give exhibitors the opportunity to continue their trade show marketing.

Coffee Breaks have been a staple in our lives for quite a long time – in which during the day employees are permitted to unwind from the daily pressures, and they can freshly carry out the details of their jobs.

Online event management software, can be your coffee break, freeing up your trade show event management team so that they are able to focus on streamlining your exhibiting strategies for the best trade show return on investment or ROI.

Trade Show Coordinators and Event Managers can become overwhelmed with the amount of detail and fine tuning that an entire trade show program encompasses, and can overlook small details of exhibit management. With a comprehensive planning and strategy tool available online, with access anywhere in the world, your trade show program management team can become a well oiled marketing machine.

Being able to define which trade shows have performed best in the past, will allow your team to budget, plan & enhance your overall trade show goals. Your trade show management team and coordinators will be able to oversee and monitor all trade shows and events in a centralized location, no longer having to scavenge through stacks of paper work looking for trade show accessories, promotional items, literature, trade show graphics or worry that the wrong exhibit properties will show up on the trade show floor.

To-Do lists for trade show management can grow rapidly and those post-it note’s may just not have the staying power, with a virtual file folder that can focus on specific trade shows, each member of your trade show marketing team as well as your booth staff can have access to updated information and changes for upcoming events and trade shows, from carpeting, furniture to pre-show sales meetings, no details will get lost in the shuffle.

With a mission to help trade show exhibitors refine the process, your local Chicago Trade Show Displays Dealer – Tradetec Skyline Chicago, Illinois – will pour you that cup of coffee and show you the value and benefits that can be added to your trade show marketing plan with a demonstration of our Online Trade Show & Event Management System by ExhibitForce

Travel expenses are on the rise and the benefits of  smaller regional trade shows can be beneficial to achieving your marketing goals, without sinking all your resources into one event.  Creating a marketing message with banner stands that will draw and focus the trade show audience’s attention to your service and products with high quality trade show graphics can help lead into conversation & communication with prospects.

Niche marketing can be accomplished at the smaller trade shows and can provide focused groups of trade show attendee’s that are in search of the specific niche solution that your company provides.  Being able to spend time one-on-one with potential clients at regional events can lead into lasting customer relationships with local companies.

Working with a Chicago Trade Show Display Dealer to create your niche marketing plan for your companies upcoming trade show & events will allow you to pinpoint your goals while building relationships, focus on educating prospects and build strong networks within the Chicago Market.

While GEMS is the largest regional event in the country, typically attracting between 800-1,200 attendees, exhibit space is purposely limited to 100 booths or fewer. This helps ensure that attendees can meet with every exhibitor and every exhibitor can spend quality time with attendees. The deadline to reserve booth space is November 14.

Web 2.0 Expo in San Francisco brings in Web Developers, Designers, Consultants and Business Leaders.  Keeping your trade show display on the cutting edge with high quality graphics, presentations and A/V Equipment can make you an industry leader among the elite in the Silicon Valley.

Whether your business is based in Chicago, New York,  Orlando or San Francisco, your trade show display needs to define your products and services for the greatest advancement in this fast growing industry. WiMax World just concluded in Chicago with a record breaking attendance, further showing the value of trade shows in a fast paced industry.

Technology & Electronics Trade Shows:

CES – The largest Electronics Trade Show – January 8th – Las Vegas
MacWorld  – January 5th, 2009 at the Moscone Center – San Francisco, California
SPIE Medical Imaginging – February 7th, 2009 – Kissimmee, Florida
EHX – Electronics House Expo – March 12th – Orlando, Florida

OpenSource World Conference & Expo, a new event that is scheduled to take place in August of 2009 at San Francisco’s Moscone Center.

“The Precast Show is an equipment and services trade show designed by precasters and suppliers, and it puts the focus squarely on manufacturing, safety, technical training and the producers who are doing award-winning work in this industry,” according to Ty E. Gable, president of the National Precast Concrete Association. “The Precast Show was designed from scratch by the experts – the exhibitors and precasters who will be doing business on the trade show floor.”

NPCA held extensive brainstorming meetings with exhibitors and precast manufacturers and developed the event along with longtime trade show partner, the American Concrete Pipe Association. The Precast Show has been in the planning stage for more than two years, starting with a meeting of 66 major exhibitors held in Chicago in 2006. The group started with a blank sheet of paper, Gable said, and worked toward their vision of the ideal show.

The show will never be as large as the trade shows geared toward the entire concrete industry, but that’s actually one of its main benefits. Richard Isaacson, principal with iwi group LLC, based in Norcross, Ga., said that the largest shows are so massive that “some of your customers aren’t going to be able to find you. That’s the benefit of a smaller show. Everyone will be able to find you and you’ll be able to spend time with them. I’m excited about it,” Isaacson added. “I think it will give us a good opportunity to see our customers in a setting that is conducive to selling. It’s quality, not necessarily quantity.”

The Shot Show opens at the Orange County Convention Center on January 15th, 2009.  Advertising your upcoming trade shows to your prospective clients is a must when it comes to trade show marketing.  The Shot Show has recently released some information on fraudulent solicitation for the upcoming event and are warning exhibitors to use caution.

Last years event held record numbers of attendee’s and exhibitors with over 58,000 in attendance.

With the following events coming up around the corner, now is the time to plan your trade show display for your presence on the trade show floor, and define your spot in the market place.  With high quality trade show graphics, your marketing strategies can be defined and your message can be heard.

ATA – Archery Trade Association – January 8th-10th – Indiana Convention Center and 300,000 Square Feet of Exhibit Space

ICAST – July 15th-17th, 2009 – Orange County Convention Center- in 2008, ICAST exhibitors filled 1,350 trade show booths

Outdoor Retailer Winter Market – January 22nd – 25th, 2009 – Salt Palace Convention Center – Salt Lake City

Outdoor Retailer has proven to be the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace.

Chicago Boat, RV & Outdoor Trade Show – January 14th – 18th, 2009 – McCormick Place – Chicago

Trade Show Exhibits can help portray a message to a highly technical group with up to date multi-media presentations, functional trade show work stations, and graphics.

Exhibitors that have participated in Scientific Assembly in the past know the value this trade show brings. In 2007 there were over 5100 professional attendees and over 1800 trade show exhibitors.

Product that weighs less, will also be taking up less space than your traditional custom exhibit, during the transportation process. This saves energy costs, and reduces greenhouse gas emissions during the life of the exhibit.

Here are some of the ways Tradetec Skyline is helping Green Up your exhibit:

Graphics: With a new color management system in place, reprinting for graphics errors has been reduced by 80% compared to last year. As well as promoting gang printing, Skyline has also purchased a new computer controlled cutter for more precision – again, producing less waste.

Painting: Skyline paints its thousands of metal parts with electrostatic powder paint, which produces nearly no waste and does not require environmentally harmful solvents for clean up.

Shipping: It is our principle to consolidate shipping wherever possible, which reduces the number of boxes and packaging used.

Skyline contributes to environmental sustainability in two ways: By providing lighter weight, modular exhibits that have smaller environmental impact than traditional custom exhibits, and by minimizing the impact on the environment from our manufacturing operations.

These two facets – lightweight modular trade show exhibits, and more environmentally friendly manufacturing, can be viewed through the lens of Reduce, Reuse, Recycle

• Exhibit Systems: Many of Skyline’s exhibit systems are based on metal frameworks. Skyline makes every effort to optimize each and every sheet of metal used. For example, with the purchase of a new robotic welder, comes substantially less scrap and waste.

• Graphics: With a new color management system in place, reprinting for graphics errors has been reduced by 80% compared to last year. As well as promoting gang printing, Skyline has also purchased a new computercontrolled cutter for more precision – again, producing less waste.

• Painting: Skyline paints its thousands of metal parts with electrostatic powder paint, which produces nearly no waste and does not require environmentally harmful solvents for clean up.

• Shipping: It is our principle to consolidate shipping wherever possible, which reduces the number of boxes and packaging used.

• Computer Monitors: Skyline switched from CRT to LCD to reduce energy consumption.

• Lighting: Skyline installed compact fluorescent lights in most of the factory to reduce energy use. We also had large clerestory windows installed around our entire set up floor to maximize natural light and reduce energy costs.

• Packaging: We have replaced a portion of our foam usage during packaging and shipping, with an air-filled cushion technology that can be deflated after shipping, and honeycomb cardboard which is recyclable.

• Printing: By making our marketing materials available in electronic format via our website, this allows us to cut down on excess printing. Skyline also implemented technology that converts incoming faxes into emailed documents, so we don’t have to automatically print fax pages.

• Quality: Our computerized ordering process has also been reconfigured so fewer mistakes are being made at inception, improving order quality and avoiding waste even before an order comes in.