Trade Show Exhibit Space
The average trade show has over 400 exhibitors, how do you know what the best space is for your trade show display?
Most of the trade shows will give past exhibitors the top pick of exhibit space, the long time exhibitors often times choose front and center on the trade show floor. When it comes to deciding on your exhibit space, location and design of your trade show display , there are four varieties of exhibit booth space that are offered on the trade show floor.
Table Top: A six or eight foot wide space that has a table supplied by the show organizer that a three to five foot tall table top display sits will sit on.
Backwall or Inline: This is one of the most common of trade show spaces that exhibitors choose. A ten-foot deep by ten-foot wide, or wider booth space. About two-thirds of all exhibitors at the average trade show are in a 10 x 10 trade show displays. Another 18 percent are in a 10 x 20 trade show displays. Backwall trade show displays are limited to 8 foot high, but if it is on the perimeter of the show hall you may be able to go 12 feet tall a well versed trade show services & management team can better assist you on the show specific guidelines, eliminating the time you will spend on research.
Island: An trade show exhibit that is exposed on all sides to an aisle. Starts with a 20 x 20 trade show exhibit space, can go up to thousands of square feet. Usually, the bigger the trade show, the bigger the trade show island spaces. Exhibitors can go up to 16 feet or taller depending on the show or with permission from the show.
Peninsula: Fairly rare. Similar to an trade show booth island space, but with aisles on only three sides, with one side shared with another exhibitor or a wall.
The size of your trade show booth space is a very important decision, where you must weigh the need to stand out from your competitors with a small, medium or large trade show display, and yet having enough budget to exhibit at all the worthwhile shows for your company.
Establishing an open line of communication early on with a team of professional trade show display designers that will help you achieve your goals, no matter the size of your exhibit space and and will guide you with creative solutions for the best design and layout for your exhibit space no matter what venue you will be exhibiting at.
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