Trade Show Marketing in a Recession
Attendance down 9% from 2008 meeting but 82% of exhibitors report generating new business at show
CHICAGO, March 11 /PRNewswire-USNewswire/ — The Midwinter Meeting, the Chicago Dental Society’s annual dental conference and tradeshow, consistently ranks amongst the country’s top conventions, even earning the distinction as one of the top four medical tradeshows in the U.S. last year, according to Expo magazine.
This is not surprising information, attendance may be down, but decision makers are walking the trade show floor. Keeping your trade show marketing on track during a recession should be a priority. Many exhibitors are sending fewer of their sales force, but sending your sales force and exhibiting wisely is
the key to continued success.
Planning for your upcoming trade shows with your marketing department and utilizing the tools with online event management software will keep your marketing team updated in real time.
People are looking more now than ever for business solutions, with products and services being offered at trade shows, looking into hosting an event or
speaking can help solidify your brand and your knowledge with in your
marketplace.
82 percent said they generated new business at the show
That is an astounding figure in today’s economy, don’t miss any opportunity to get in front of new clients.
There are many solutions for exhibit rentals, from pop up and inline displays, to modular displays, Chicago Trade Show Displays Dealer – Tradetec Skyline can help find the best solution for your exhibiting needs.
Eddie
I think that one of the biggest mistakes that businesses are making is pulling out of events like trade shows. Although this is a difficult time economically, it’s the perfect time to rise above the rest. I agree with this posting – that all you need to do is make effective use of your resources. It is, of course, important to make sure that the show is worth your while. One of the ways I’ve discovered to engage customers at my booth is using an audience response system – it’s something new and exciting that gets people interested.
Promotional Products
Great points here, attendance may be down, but like you said, the decision-makers are still there. With that being said, having a proper exhibit and great product or service is more important than ever.