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	<title>Comments on: Why Do Companies Exhibit?</title>
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	<link>http://www.tradeshowimprovement.com/why-do-companies-exhibit/</link>
	<description>trade show improvement specialists</description>
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		<title>By: Trade Show Promotional Items Expert</title>
		<link>http://www.tradeshowimprovement.com/why-do-companies-exhibit/comment-page-1/#comment-62</link>
		<dc:creator>Trade Show Promotional Items Expert</dc:creator>
		<pubDate>Wed, 16 Sep 2009 16:09:57 +0000</pubDate>
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		<description>Customer interaction is important to running a trade show booth. They won&#039;t just come to you if you&#039;re standing there waiting, you need to engage your audience. Invite them into your booth, make them want to hear your presentation, and give them an exceptional experience. Doing these things will show your potential customer that you&#039;re knowledgeable and interested in helping them achieve your clients goals.</description>
		<content:encoded><![CDATA[<p>Customer interaction is important to running a trade show booth. They won&#8217;t just come to you if you&#8217;re standing there waiting, you need to engage your audience. Invite them into your booth, make them want to hear your presentation, and give them an exceptional experience. Doing these things will show your potential customer that you&#8217;re knowledgeable and interested in helping them achieve your clients goals.</p>
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		<title>By: Promotional Products</title>
		<link>http://www.tradeshowimprovement.com/why-do-companies-exhibit/comment-page-1/#comment-61</link>
		<dc:creator>Promotional Products</dc:creator>
		<pubDate>Tue, 26 May 2009 19:35:36 +0000</pubDate>
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		<description>I agree sometimes instead of blaming the site or trade show itself is a cop-out. If you have a quality display and attention grabbing material like giveaways and freebies it will at least bring potential clients to your booth, the rest is up to you.</description>
		<content:encoded><![CDATA[<p>I agree sometimes instead of blaming the site or trade show itself is a cop-out. If you have a quality display and attention grabbing material like giveaways and freebies it will at least bring potential clients to your booth, the rest is up to you.</p>
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		<title>By: Karla Krause-Miller, CMP</title>
		<link>http://www.tradeshowimprovement.com/why-do-companies-exhibit/comment-page-1/#comment-60</link>
		<dc:creator>Karla Krause-Miller, CMP</dc:creator>
		<pubDate>Thu, 02 Apr 2009 23:11:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.chicagotradeshowdisplays.com/?p=185#comment-60</guid>
		<description>I agree with these points.  Many times trade show exhibitors blame the show for lack luster results instead of their inadequate planning.  Exhibiting at a trade show requires alot more than having a booth and staffers.  A comprehensive exhibit plan requires strategic and creativing planning.  The company&#039;s presence should begin with pre-show promotion, onsite activities and post-show follow-up.  These efforts can be tailored for any budget, once it has been determined.  Effective exhibiting is like a jigsaw puzzle - there are many pieces that need to fit tightly together to deliver a consistent and compelling message.</description>
		<content:encoded><![CDATA[<p>I agree with these points.  Many times trade show exhibitors blame the show for lack luster results instead of their inadequate planning.  Exhibiting at a trade show requires alot more than having a booth and staffers.  A comprehensive exhibit plan requires strategic and creativing planning.  The company&#8217;s presence should begin with pre-show promotion, onsite activities and post-show follow-up.  These efforts can be tailored for any budget, once it has been determined.  Effective exhibiting is like a jigsaw puzzle &#8211; there are many pieces that need to fit tightly together to deliver a consistent and compelling message.</p>
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		<title>By: Harry Klein</title>
		<link>http://www.tradeshowimprovement.com/why-do-companies-exhibit/comment-page-1/#comment-59</link>
		<dc:creator>Harry Klein</dc:creator>
		<pubDate>Wed, 01 Apr 2009 15:30:13 +0000</pubDate>
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		<description>I have worked at countless trade shows for my clients over the past years. I own a shoe shine service that acts as entertainment for attendees, and I have to say that I have seen some really awful looking setups. I can&#039;t understand why people would want to spend money and time and not do it right. The competition is fierce and I have seen many stands looking bland and practically vacant of traffic. This is a business of attracting traffic , if you can&#039;t achieve that , then the whole venture is a waste of time. I have seen this too many times.</description>
		<content:encoded><![CDATA[<p>I have worked at countless trade shows for my clients over the past years. I own a shoe shine service that acts as entertainment for attendees, and I have to say that I have seen some really awful looking setups. I can&#8217;t understand why people would want to spend money and time and not do it right. The competition is fierce and I have seen many stands looking bland and practically vacant of traffic. This is a business of attracting traffic , if you can&#8217;t achieve that , then the whole venture is a waste of time. I have seen this too many times.</p>
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